Since Sergio Zyman took on the title of chief marketing officer (CMO) at Coca-Cola, most anyone with a hint of ambition has been gunning for this title. But in today’s marketing environment, there is enormous pressure on CMOs to deliver ROI, consumer engagement, quarterly results, positive tracking scores and water cooler conversation-worthy Super Bowl advertising. It’s no wonder the average tenure of the CMO is under two years.
Yes, business pressures are inevitable. Sales will dip, products will fail and customers will leave. But the mark of a good leader is clarity and tenacity in the midst of these pressure-filled situations that you will face. Regardless of your role, as a leader in a marketing organization you’ll need grace under fire.
If you are the CMO, here are some tell-tale signs that you may want to pack a bag… a big bag.