Wondering What to Do? We Asked the Experts
There’s No Right Answer, but Basically Don’t Cut Advertising; Rethink It
Published: April 06, 2009
NEW YORK (AdAge.com) — Now’s the time to go big. Or small. Dominate social media. Or stick to what’s tried and true. In these stormy times, how are you supposed to discern what is right for your brand? There is no one silver bullet, as you well know by now. Here, Ad Age puts forth what some experts are thinking, doing or, in one case, comically musing regarding the recession. There is one common theme: The solution is not to cut advertising but to rethink it.