Tag Archives: AdAge

My view on Advertising: AdAge Interview

Wondering What to Do? We Asked the Experts

There’s No Right Answer, but Basically Don’t Cut Advertising; Rethink It

By Marissa Miley

Published: April 06, 2009

NEW YORK (AdAge.com) — Now’s the time to go big. Or small. Dominate social media. Or stick to what’s tried and true. In these stormy times, how are you supposed to discern what is right for your brand? There is no one silver bullet, as you well know by now. Here, Ad Age puts forth what some experts are thinking, doing or, in one case, comically musing regarding the recession. There is one common theme: The solution is not to cut advertising but to rethink it.

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