1. Definitely there should be a strategy behind any marketing. Most of the social media campaigns are not successful due to the lack of proper goals and ethics! And before they realize that there should be a strategy to work on SMM, they have to know it takes some time to every success! Because a business cannot turn into a brand overnight!

  2. I concur with Julie, any SMM initiative without a recipe known is a fools game and rather killing once brand energy itself. It can be hike for someone (brand) while it can be a night mare for other (brand) what your industry is? what you target for? and whom you are addressing is all the factors deciding on any marketing strategies to follow on; The new age just follow on social media to promote but it fits your business ? ….

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