Julie Roehm, Director of Marketing Communications for Chrysler Group Marketing, was named 2004 Automotive Marketer of the Year by Brandweek. The prestigious award recognizes individuals who have standout performance and demonstrate their marketing expertise by effectively using a full array of marketing mediums including traditional advertising, sponsorship, online, creative promotions, major events and public relations.
“Julie’s leadership on the development and execution of the communications strategy for the Chrysler, Jeep and Dodge brands has been instrumental in Chrysler Group’s product success this year,” said George Murphy, Senior Vice President, Global Brand Marketing. “The entire company and marketing organization congratulate Julie on being named ‘Marketer of the Year’ by Brandweek.”
Chrysler Group has launched nine new products this year as part of its biggest product offensive in company history. These new products have included the award-winning Chrysler 300, Dodge Magnum and Jeep Grand Cherokee. For the year, Chrysler Group sales are up three percent, and have posted year- over-year sales increases 11 of the past 12 months.
As Director of Marketing Communications for Chrysler Group Marketing, Roehm has responsibility for all of the branded communication efforts for the Chrysler, Jeep(R) and Dodge brands. Since taking on this role, she has created a department able to effectively gain maximum exposure for all three brands through leveraging individual brand successes while still giving each a unique look and feel.
Roehm joined the Chrysler Group in 2001 as director of marketing communications for the Dodge Brand. While in this role, she effectively utilized a variety of marketing mediums to form truly integrated campaigns. Roehm also formed a variety of strategic partnerships with Aerosmith, Disney, MTV, Stanley Tools, Mountain Dew and Sony Music to benefit the brand. Under Roehm, major event programs were created or revamped to support Dodge, including the Dodge Rodeo and Dodge Monster Trucks.
Prior to joining the Chrysler Group, Roehm held a variety of marketing positions with Ford Motor Company. While with Ford, she managed the Ford Focus episodic launch continuation, directed the $80 million marketing launch of the Ford Focus and developed and executed the exit strategy for the Ford Contour in its final year of production.
Roehm is a 2004 Advertising Hall of Achievement inductee, winner of Advertising Working Mothers of the Year Award, was featured on the cover of Advertising Age in their “Women to Watch” piece in 2000 and named a 2004 Automotive News All-Star. She holds a bachelor’s degree in Civil Engineering from Purdue University and a M.B.A. from the University of Chicago in Marketing and Business Policy. Roehm lives in Rochester, Mich. with her husband and their two sons.