At SAP it’s a pleasure to work with an incredible group of customers, partners, and stakeholders. Every customer is different and has a story, a history, and a unique perspective.
I have been listening to some of these stories, and want to share a recent presentation the goes into the details on how brands can listen to, learn from, and grow with the stories of their users. Some of the key points:
-Through the ages, technology and media, whether stone or the sound of our voice or pixels on a screen, has dramatically influenced the way we communicate and tell stories
-Today, with digital media and emerging technologies, the challenges, and the opportunities, are boundless
-To break through the clutter, meaningful, one to one conversations with our customer is now more important than ever
B2B is sometimes described as boring, but when you get into the specifics of each customer you will find incredible personalities, histories, and a depth of culture – a story – that’s anything but. B2B brands that understand their unique customer backgrounds and histories will be better placed to grow in the digital era, creating their own unique story of success.