Social Media Strategy Before Tactics

Posted by Julie in Views on 04 26th, 2010 | 3 responses

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing.

There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate ………………read full article by Lee Odden

My take on it

“Social media without strategy is like cooking without a recipe. Sometimes it works but sometimes its disaster. With a recipe, at least you know what ingredients to have before you get started. Along the way it’s great to improvise to make it your own but without at least a plan, you end up wandering aimlessly.”



3 Responses to “Social Media Strategy Before Tactics”

  1. Lee Odden says:
    May 1, 2010 at 6:49 am

    Thank you for contributing Julie. The post was a great success and inspired conversations on and offline.

  2. Allen - Personal Brander says:
    May 6, 2010 at 2:50 am

    Definitely there should be a strategy behind any marketing. Most of the social media campaigns are not successful due to the lack of proper goals and ethics! And before they realize that there should be a strategy to work on SMM, they have to know it takes some time to every success! Because a business cannot turn into a brand overnight!

  3. Thomass Jacob says:
    August 9, 2010 at 5:40 am

    I concur with Julie, any SMM initiative without a recipe known is a fools game and rather killing once brand energy itself. It can be hike for someone (brand) while it can be a night mare for other (brand) what your industry is? what you target for? and whom you are addressing is all the factors deciding on any marketing strategies to follow on; The new age just follow on social media to promote but it fits your business ? ….

Leave a Reply