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http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?hp This was reported in the NYTimes today and I have to say that I am flabbergasted! Shocked that they would call this “branding” and confounded as to why they would choose this as a way to resurrect the brand. Calling your car a Chevy is one of the most flattering things you can do. It shows a personal relationship with your car. Like when people call me “Jules” instead of Julie. Those people know me well, we have a kinship…to make it a penalty ($0.25 in the “swear jar” for those GM employees...