Follow me. This is just one of Toyota’s latest requests to its loyal (and not so loyal) public. In recent days, Toyota has jumped on the social marketing bandwagon with some gusto. Prior to their much-discussed recall, Toyota had what I would consider a rather lackluster effort in the social marketing arena. Today however, you can go to www.toyotaconversations.com to follow the latest happenings on Toyota, from Toyota and others. This is a branded channel on TweetMeme that was produced with the help of Federated Media. When you come here you can read their latest posts from their Twitter...

“Oh what a feeling!” — Toyota’s old corporate advertising theme — must be taking on a far different meaning these days at company headquarters. From some data we’ve seen, it appears Toyota could face problems regaining the trust of female consumers as it rebuilds its image in the U.S. The story just keeps getting worse and worse for Toyota in terms of announcements, Congressional hearings and a litany of bad press. On the marketing side, many of us, including yours truly, have offered thoughts and ideas on how to learn from Toyota’s mistakes should your...