Upfront Preview: Behind the Bust

Last week I was interviewed by Steve McClellan of Adweek to discuss the media auction process that I spoke about during the ANA TV meeting in spring of 2005. It was fun to look at what has happened, or hasn’t in the past five years. I still believe that there is a great deal of opportunity to reformulate the buying and selling process even if it is not exactly what we proposed in 2005. Read below for the article and others POV’s. Upfront Preview: Behind the Bust Auction-based systems to buy TV time were supposed to kill the upfront. What went wrong? And is there still something to...

Some Revolutionary Ideas For Toyota To Right Itself

Over the past week I have been asked numerous times about my thoughts on Toyota and its recall woes. This past Thursday, I spoke live with Brian Sullivan and Dagen McDowell on Fox Business News on this topic as well. There is no shortage of opinion and while I am not a fan of Monday morning quarterbacking, I do think that there are steps that should be taken to mitigate the damage. Click to read the full post

I am live on AOL Autos

I have been asked to write for AOL Autos as a blog contributor. The section is called Slash Marketing by Julie Roehm. I write at least once a week and will keep this link up on my homepage here so that you can easily connect to it and comment.  This week I have an entry on Chevy dropping its tagline as well as an entry on what to expect from the autos in the Superbowl. Feel free to comment either here or there.  I hope you enjoy!