Posted by Julie Roehm in Featured Articles on June 9, 2009 | 8 Comments
Today, a respected former auto colleague, Mike Jackson, wrote an article that was published in the Automotive News. I have attached it here because I could not have described Old Detroit better. Mike’s situation mimics my own at Chrysler. Granted, when I was at Chrysler I did not have the same level of leadership as Mike did at GM but I can tell you that when I arrived and Dieter Zetsche, Wolfgang Bernhardt, Jim Schroer, Jeff Bell, Ann Fandozzi and myself were asked to be part of the “change” movement, we felt very much the same way that Mike did when he arrived at GM. We...
Posted by Julie Roehm in Featured Articles on June 3, 2009 | No Comments
Julie Roehm on the GM, Chrysler bankruptcies—Part I
Given the news that GM declared bankruptcy yesterday (and Chrysler recently as well), Fox Business News contributor and \Meta CEO Julie Roehm spoke to RBR/TVBR regarding radio and TV advertising for both automakers–how does she see their marketing/ad departments evolving from this bankruptcy process? How will this affect national business in Radio and TV and also the BBDO factor, which just sent out a memo for Chrysler regarding a longer lead time for payment?
Posted by Julie Roehm in Featured Articles on June 3, 2009 | No Comments
June 1, 2009 will be remembered by many an economist as the day General Motors (GM) filed for bankruptcy protection – marking the biggest corporate breakdown in U.S. history.
According to the Detroit Free Press, GM will be shedding 2,100 dealers. The new GM would approve “deferred termination agreements” with a majority of those dealers asked to close, giving them 17 months to wind down operations, CEO Fritz Henderson said in an SEC filing.