Excerpt from the book “Secrets of the Marketing Masters: What the best marketers do – and why it works” by Dick Martin which I am featured. Roehm admits to learning some important lessons in the first decade of her marketing career. * “Job interviews are a staged process,” she says. “You meet only with the best people and they tell you what you want to hear. You don’t know how much fortitude they’ll have when they get pushed.” She advises anyone being wooed by another company to undertake mergerlike due diligence, perhaps talking to vendors and former employees, to...