Wondering What to Do? We Asked the Experts There’s No Right Answer, but Basically Don’t Cut Advertising; Rethink It By Marissa Miley Published: April 06, 2009 NEW YORK (AdAge.com) — Now’s the time to go big. Or small. Dominate social media. Or stick to what’s tried and true. In these stormy times, how are you supposed to discern what is right for your brand? There is no one silver bullet, as you well know by now. Here, Ad Age puts forth what some experts are thinking, doing or, in one case, comically musing regarding the recession. There is one common theme: The...

I have been consulting for the past 2+ years and have found it to be energizing, educational and freeing.  I chose it as a way to regroup personally and just needed a new perspective,  It turned out that what I got was the chance to work in far more industries than I ever could have working in corporate America.  Additionally, I was able to have a portfolio of companies ranging from multi-billion dollar conglomerates, to start-ups in industries ranging from technology, to media, to publishing, to financial services. There are down sides too.  I miss working with a large group of people who...

With all of the hard choices and forced decision-making going on in Detroit from the Obama Administration’s auto panel, we asked a few experts what impact all of this could have on ad spend and the upcoming TV upfront. Just before going on the air yesterday morning, Julie Roehm, Fox Business News analyst and former Director of Marketing Communications for Chrysler Group Marketing, spoke to RBR/TVBR: “I’m sure that it is impacting their advertising dollars in total—TV and otherwise—because they are being scrutinized not only by their own management and shareholders, but by the government....