Phoenix Networked:  An open-source e-book on innovations in times of challenge.  We are asking anyone with a case study, story or current project that illustrates innovation, particularly in times of challenge. Our goal is to write this book with as many co-authors as will share their story so that we can site lessons and learn from the experience of the network.  This will then be published in traditional book format and have a follow up book that will be a retrospective on the stories and lessons from this book to better prepare us for the next challenge.

Susan Bratton: Welcome to “Dishy Mix”. I’m your host, Susan Bratton. It’s great to have you with us today because I have a wonderful guest for today’s show, Julie Roehm . Julie is currently consulting for a host of companies in new media and in marketing especially in the area of marketing strategy and execution. So we’ll really going to get into what I call the “under the hood work” in our conversations with Ms. Roehm today. Julie, of course as we all know, was most recently the Senior Vice-President of Marketing Communications for Wal-Mart and prior to that, she had...