Pushing the boundaries of Marketing Four months after Julie Roehm was named senior vice president of marketing communications at Wal-Mart Stores, the company’s annual shareholders meeting made the New York Times. Headlined “A Touch of Broadway Near Bentonville,” the article described how professional actors portraying Wal-Mart employees sang and danced through a 90-minute show. The production “underscored the growing influence of the new marketing team at Wal-Mart, which put it together,” the paper said.“I always knew this was a bit of a risk,” Roehm told the Times after the meeting....