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	<title>Julie Roehm</title>
	<link>http://juliearoehm.com</link>
	<description>Marketing Consultant Strategy Services</description>
	<lastBuildDate>Wed, 18 Aug 2010 04:04:47 +0000</lastBuildDate>
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		<title>How Companies Get Us Excited About Their Cars</title>
		<description><![CDATA[Old Dogs, New Tricks
How would you like to build your own Corvette engine, at the plant? Or maybe you&#8217;d like to badge your Subaru the way a Girl Scout might adorn her uniform? Or maybe you&#8217;d like to play a version of the old classic “Slug Bug”? These are some of the latest tactics employed [...]]]></description>
		<link>http://juliearoehm.com/?p=212</link>
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		<title>Will BP Recover From the Spill?</title>
		<description><![CDATA[Watch the latest business video at video.foxbusiness.com
]]></description>
		<link>http://juliearoehm.com/?p=208</link>
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		<title>Saving Chevrolet Means Sending ‘Chevy’ to Dump&#8230;REALLY?</title>
		<description><![CDATA[http://www.nytimes.com/2010/06/10/automobiles/10chevy.html?hp
This was reported in the NYTimes today and I have to say that I am flabbergasted! Shocked that they would call this &#8220;branding&#8221; and confounded as to why they would choose this as a way to resurrect the brand. Calling your car a Chevy is one of the most flattering things you can do. It [...]]]></description>
		<link>http://juliearoehm.com/?p=206</link>
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		<title>In Memory of &#8230;Birds?</title>
		<description><![CDATA[So this Memorial Day, as we reflect on the heroes that have helped make our country great, we are also making plans to kick off our summer properly and for many that means..road trip. But as I was thinking about places my family could run off to this weekend I was sent an invitation for [...]]]></description>
		<link>http://juliearoehm.com/?p=201</link>
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		<title>Julie Roehm talks innovation, autos as social platforms</title>
		<description><![CDATA[This past week I did a Skype interview with Nathan Wright on innovation, auto&#8217;s and more. Please click on the link to hear the podcast session.
http://www.lavarow.com/2010/05/03/julie-roehm-talks-innovation-autos-as-social-platforms/
]]></description>
		<link>http://juliearoehm.com/?p=194</link>
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		<title>And The Hits Keep Coming</title>
		<description><![CDATA[It&#8217;s been all over the news: Last week the Lexus GX 460 was given the extremely rare &#8220;do not buy&#8221; rating by Consumer Reports. On the heels of Toyota&#8217;s PR disaster surrounding recalls over cases of unintended acceleration, the once-esteemed carmaker has stepped in it again.
Toyota&#8217;s response was typical: A calculated surprise that betrayed a [...]]]></description>
		<link>http://juliearoehm.com/?p=192</link>
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		<title>Social Media Strategy Before Tactics</title>
		<description><![CDATA[It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others [...]]]></description>
		<link>http://juliearoehm.com/?p=190</link>
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		<title>Toyota Isn&#8217;t Grasping Social Media Like They Should</title>
		<description><![CDATA[Follow me.
This is just one of Toyota&#8217;s latest requests to its loyal (and not so loyal) public. In recent days, Toyota has jumped on the social marketing bandwagon with some gusto. Prior to their much-discussed recall, Toyota had what I would consider a rather lackluster effort in the social marketing arena.
Today however, you can go [...]]]></description>
		<link>http://juliearoehm.com/?p=180</link>
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		<title>Toyota&#8217;s Female Problem: Women Buyers Considering Other Brands</title>
		<description><![CDATA[&#8220;Oh what a feeling!&#8221; &#8212; Toyota&#8217;s old corporate advertising theme &#8212; must be taking on a far different meaning these days at company headquarters. From some data we&#8217;ve seen, it appears Toyota could face problems regaining the trust of female consumers as it rebuilds its image in the U.S.
The story just keeps getting worse and [...]]]></description>
		<link>http://juliearoehm.com/?p=170</link>
			</item>
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		<title>Upfront Preview: Behind the Bust</title>
		<description><![CDATA[Last week I was interviewed by Steve McClellan of Adweek to discuss the media auction process that I spoke about during the ANA TV meeting in spring of 2005.  It was fun to look at what has happened, or hasn&#8217;t in the past five years.  I still believe that there is a great [...]]]></description>
		<link>http://juliearoehm.com/?p=164</link>
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