Currently Browsing: Interviews

Will BP Recover From the Spill?

Posted by Julie in Interviews on June 11, 2010 | No Comments
Watch the latest business video at video.foxbusiness.com

Julie Roehm talks innovation, autos as social platforms

Posted by Julie in Interviews on May 3, 2010 | No Comments
This past week I did a Skype interview with Nathan Wright on innovation, auto’s and more. Please click on the link to hear the podcast session. http://www.lavarow.com/2010/05/03/julie-roehm-talks-innovation-autos-as-social-platforms/

Upfront Preview: Behind the Bust

Posted by Julie in Interviews on February 24, 2010 | No Comments
Last week I was interviewed by Steve McClellan of Adweek to discuss the media auction process that I spoke about during the ANA TV meeting in spring of 2005. It was fun to look at what has happened, or hasn’t in the past five years. I still believe that there is a great deal of opportunity to reformulate the buying and selling process even if it is not exactly what we proposed in 2005. Read below for the article and others POV’s. Upfront Preview: Behind the Bust Auction-based systems to buy TV time were supposed to kill the upfront. What went wrong? And is there still something to...

Q+A with Me on Media Post

Posted by Julie in Featured Articles, Interviews on October 1, 2009 | 1 Comment
What changes are coming? Roehm: With the further development of video on demand, IPTV, mobile, and many other emerging media opportunities, we have seen several “bad” user experiences. All too often, the focus is on “if we build it they will come” or “technology for the sake of technology.” Finally, we are seeing more and more content distribution companies match the channel and devices to the message or content; thus, creating a positive user experience. However, we need to keep in mind that sometimes everyone just wants to sloth on the sofa and not have to “work” to consume media...

Is Smart Money Betting on GM?

Posted by Julie Roehm in Interviews on July 28, 2009 | No Comments
Interview with Jane Genova: THE NEW YORK TIMES puts the question out there: Can GM make it back?  I would reframe the issue as: What kinds of odds are the smart-money folks giving to a GM reset? To answer this question, I caught up with Julie Roehm who has down cold the auto industry. Roehm is a marketing guru known for creativity and the know-how/courage to implement ideas.  She was able to do just that in the car world of Detroit, both at Ford and Chrysler.  Among her homeruns was making the Ford Focus cool.  Currently, she travels the globe doing marketing for a range of industries. Here...