Monthly Archives: October 2014

Thoughts On Tumblr

Having just finished setting up my new Tumblr – it’s easy to see what they are doing right. With the latest surge in micro blogging (twitter), image sharing (Pinterest) and anonymous posting (Whisper, Secret) Tumblr looks to be in the sweet spot. Tumblr is laser-focused on visual, short form, and (potentially) anonymous publishing.

Unlike Facebook or other social networks that want you to use your real name and to share your your real-person friends, Tumblr makes no such demands. That covers the anonymity craze. Furthermore, it has an interface that makes reblogging easy while putting the emphasis on images. That covers image sharing. And finally, it centers around pithy comments and copy that fits in a small box, with an emphasis on user interaction.

Tumblr is no spring chicken, but it seems to have stumbled into the right combination of features for the current zeitgeist. Should be interesting to see if they can capitalize.

The Twitter Blog of Julie Roehm


Queen Bee Live

Super psyched to be a judge on the new Queen Bee show.

QUEEN BEE is a reality competition that finds outstanding female entrepreneurs – and challenges them to create the next big consumer brand. Mentored and judged by a panel of successful entrepreneurs and bolstered by audience participation via crowd funding, these women battle to take their businesses to the top. Who will be worthy of the QUEEN BEE title?

Check it out at