Monthly Archives: May 2009

Secrets of the Marketing Masters: What the best marketers do – and why it works

marketing-mastersExcerpt from the book “Secrets of the Marketing Masters: What the best marketers do – and why it works” by Dick Martin which I am featured.

Roehm admits to learning some important lessons in the first decade of her marketing career.
* “Job interviews are a staged process,” she says. “You meet only with the best people and they tell you what you want to hear. You don’t know how much fortitude they’ll have when they get pushed.” She advises anyone being wooed by another company to undertake mergerlike due diligence, perhaps talking to vendors and former employees, to get a better feel for the real working environment. “What motivates people, how do they deal with failure, what are they proud of? Are they hungry for change or are they nostalgic for the good old days? Do tough questions make people uncomfortable or do they embrace them?” Some prospective employees pose as customers to get a feel for the company through the behavior of its sales and service people. How long it takes to work your way through a company’s service department phone tree will tell you volumes about its customer focus. Continue reading “Secrets of the Marketing Masters: What the best marketers do – and why it works” »