Wondering What to Do? We Asked the Experts
There’s No Right Answer, but Basically Don’t Cut Advertising; Rethink It
By Marissa Miley
Published: April 06, 2009
NEW YORK (AdAge.com) — Now’s the time to go big. Or small. Dominate social media. Or stick to what’s tried and true. In these stormy times, how are you supposed to discern what is right for your brand? There is no one silver bullet, as you well know by now. Here, Ad Age puts forth what some experts are thinking, doing or, in one case, comically musing regarding the recession. There is one common theme: The solution is not to cut advertising but to rethink it.
Continue reading “My view on Advertising: AdAge Interview” »
I have been consulting for the past 2+ years and have found it to be energizing, educational and freeing. I chose it as a way to regroup personally and just needed a new perspective, It turned out that what I got was the chance to work in far more industries than I ever could have working in corporate America. Additionally, I was able to have a portfolio of companies ranging from multi-billion dollar conglomerates, to start-ups in industries ranging from technology, to media, to publishing, to financial services.
There are down sides too. I miss working with a large group of people who are in the thick of it with you day in and day out. People to bounce your ideas off of, people to commiserate with when things aren’t going the way you want and people in general. I a not a lone wolf so that is the challenge for me. Then there is the lack of security, When you wake up each day, it’s up to you to find the work and if you don’t you don’t get paid. For someone like me who is the sole bread earner in the family with a husband and two kids, that can be daunting but it DOES get me moving! Continue reading “Consultant versus client..people always ask me…” »
With all of the hard choices and forced decision-making going on in Detroit from the Obama Administration’s auto panel, we asked a few experts what impact all of this could have on ad spend and the upcoming TV upfront.
Just before going on the air yesterday morning, Julie Roehm, Fox Business News analyst and former Director of Marketing Communications for Chrysler Group Marketing, spoke to RBR/TVBR: “I’m sure that it is impacting their advertising dollars in total—TV and otherwise—because they are being scrutinized not only by their own management and shareholders, but by the government. So anything you do is watched and looked at. I would guess they are going to be more cautious and therefore probably spend less. Even though, I think that probably the time right now is to be much more aggressive with their messaging than they have in the past. Because more than ever, they need America to know what they’re doing and how they’re doing it. I think America need to feel a lot more involved in the process than they have so far. All they know is a lot of their taxpayer dollars are going to them, but they don’t really know what the plan is—other than what Congress tells them. So I think there is a much bigger opportunity for them that they haven’t really captured.” Continue reading “How will changes at GM, Chrysler affect ad spend?; Recommendations” »