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Some Revolutionary Ideas For Toyota To Right Itself
Posted by Julie in Featured Articles on 02 2nd, 2010 | No CommentsOver the past week I have been asked numerous times about my thoughts on Toyota and its recall woes. This past Thursday, I spoke live with Brian Sullivan and Dagen McDowell on Fox Business News on this topic as well. There is no shortage of opinion and while I am not a fan of Monday morning quarterbacking, I do think that there are steps that should be taken to mitigate the damage. Click to read the full post
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I am live on AOL Autos
Posted by Julie in Featured Articles on 02 1st, 2010 | No CommentsI have been asked to write for AOL Autos as a blog contributor. The section is called Slash Marketing by Julie Roehm. I write at least once a week and will keep this link up on my homepage here so that you can easily connect to it and comment. This week I have an entry on Chevy dropping its tagline as well as an entry on what to expect from the autos in the Superbowl. Feel free to comment either here or there. I hope you enjoy!
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Cadillac’s Identity Crisis: When Branding Won’t Die
Posted by DavidD in Featured Articles on 12 3rd, 2009 | No CommentsNo one can dispute the power of the Cadillac brand. Its identity is so strong that it lingers in our cultural consciousness — and that’s precisely the problem. First, Cadillac couldn’t shake the decades-old association with drivers “between the age of 80 and deceased,” as former Chrysler CEO Lee Iacocca said. Then a half a dozen years ago, the brand acquired new status among the hip-hop crowd, which enthroned the $60,000 Cadillac...
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Black Friday/Cyber Monday…Julie Roehm’s favorite apps for getting the best deal!
Posted by Julie in Featured Articles on 12 3rd, 2009 | 1 CommentInstead of commenting on the retail sectors ups and downs for this past weekend (looks like shopping was up but basket size was down), I thought I would write about my favorite apps for the holiday shopping season. I spent about two hours online last night searching for gifts for the kids on my Christmas list and did manage to find some great deals. But now that the deals have expired and I still have some shopping to do, I am tapping,...
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Q+A with Me on Media Post
What changes are coming? Roehm: With the further development of video on demand, IPTV, mobile, and many other emerging media opportunities, we have seen several “bad” user experiences. All too often, the focus is on “if we build it they will come” or “technology for the sake of technology.” Finally, we are seeing more and more content distribution companies match the channel and devices to the message or content; thus, creating...
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What Is Broadband? Seriously!
Posted by Julie Roehm in Featured Articles on 08 23rd, 2009 | No CommentsLast week, Shelly Palmer wrote an article regarding the definition of broadband and some of the issues facing us as a nation as our government seeks to make new laws that will have an impact on our future for a very long time. I’d love to hear your thoughts on this article. Last week, Shelly Palmer wrote an article regarding the definition of broadband and some of the issues facing us as a nation as our government seeks to make new...
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Social Media
Posted by Julie Roehm in Featured Articles on 07 14th, 2009 | 1 CommentMuch thought and deliberation is occurring over when, how and if big brands should employ social media. While Twittering today, I found ab interesting tweet regarding a new study being released by Razorfish on this topic. I copied and pasted some of what I thought were the best insights below. As an aside, I will be speaking on this topic this Wednesday on Fox Business News…thoughts welcome! The folks at Razorfish just released...
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GM must overhaul marketing
Posted by Julie Roehm in Featured Articles on 06 9th, 2009 | 8 CommentsToday, a respected former auto colleague, Mike Jackson, wrote an article that was published in the Automotive News. I have attached it here because I could not have described Old Detroit better. Mike’s situation mimics my own at Chrysler. Granted, when I was at Chrysler I did not have the same level of leadership as Mike did at GM but I can tell you that when I arrived and Dieter Zetsche, Wolfgang Bernhardt, Jim Schroer, Jeff Bell,...
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Podcast of an interview I gave to Radio Business Bureau yesterday…
Posted by Julie Roehm in Featured Articles on 06 3rd, 2009 | No CommentsJulie Roehm on the GM, Chrysler bankruptcies—Part I Given the news that GM declared bankruptcy yesterday (and Chrysler recently as well), Fox Business News contributor and \Meta CEO Julie Roehm spoke to RBR/TVBR regarding radio and TV advertising for both automakers–how does she see their marketing/ad departments evolving from this bankruptcy process? How will this affect national business in Radio and TV and also the BBDO factor,...
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For The Beleaguered Brand, Reliability’s The Message
Posted by Julie Roehm in Featured Articles on 06 3rd, 2009 | No CommentsJune 1, 2009 will be remembered by many an economist as the day General Motors (GM) filed for bankruptcy protection – marking the biggest corporate breakdown in U.S. history. According to the Detroit Free Press, GM will be shedding 2,100 dealers. The new GM would approve “deferred termination agreements” with a majority of those dealers asked to close, giving them 17 months to wind down operations, CEO Fritz Henderson said...
Random Posts
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What Is Broadband? S...
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For The Beleaguered ...
Posted by Julie Roehm on 06 3rd, 2009
June 1, 2009 will be remembered by many an economist as the day General Motors (GM) filed for bankruptcy... -
Consultant versus cl...
Posted by Julie Roehm on 04 2nd, 2009I have been consulting for the past 2+ years and have found it to be energizing, educational and freeing. ...
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Q+A with Me on Media...
Posted by DavidD on 10 1st, 2009What changes are coming? Roehm: With the further development of video on demand, IPTV, mobile, and many...
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Yahoo’s Brilli...
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Recent Comments
- Thomass Jacob Says : Good to see a lot of information systems generating val...
- greg stromberg Says : I am fascinated by open source and my favorite is www.c...
- Abernathy Says : It's the numbers, plain and simple. The big story is TN...
- Julie Says : Thanks for the comment DetroitMediaGuy. I agree that a...
- detroitmediaguy Says : What on earth are you talking about that "Digital" spen...
- Jean Says : Interesting... I like the perspective of this itw. Rat...
- cathy healey Says : All good points. Preserving ones lifestyle and the life...
- slim Says : hate to say it but GM will flounder with the mid-mgmt "...
- slim Says : i agree the customer is king, but there's way too much ...
- Khurram Qureshi Says : Totally agree with the post, interestingly Wall marts s...
- Jane Genova Says : GM has a unique opportunity to revolutize the global ca...
- Julie Says : Thanks Joel! I appreciate the comments. Its a small w...
- Julie Says : Hi Yannick. First, I think that this sounds like a ver...
- Yannick Says : I work for a National Children's museum and over the pa...
- Joel MaHarry Says : Just read the article in Fast Company. I have to say, I...
Lifestream
1:34amUpdated status on Facebook.Julie Anyone know swim instructors in the Cleveland are for a friend of mine??
6:48amPosted a tweet on Twitter.@ckrohn1 @jowyang thanks for the shout out!!
1:50pmPosted a tweet on Twitter.Im now a blogger on AOL Autos - called Slash Marketing. Please read and comment. Here is a link: http://marketing.autos.aol.com/
5:48amUpdated status on Facebook.Julie Headed to Scottsdale AZ to keynote at the IPA conference!
6:52amPosted a tweet on Twitter.I will be on Fox Biz tomorrow talking about how Toyota's halting of production of 8 lines will help or hurt GM and Ford...comments welcome!
6:49amUpdated status on Facebook.Julie Im on Fox Biz tomorrow talking about how Toyota's halting of production of 8 lines will help or hurt GM and Ford...comments welcome!
11:45amUpdated status on Facebook.Julie Im back from Panama and headed to NYC for meetings with clients, agencies and prospective clients. On Fox Biz News on Thursday morning.
11:43amPosted a tweet on Twitter.is back from Panama and on her way to NY. Meeting with a few great agencies and some clients as well. On Fox Biz on Thursday morning too.
7:52amUpdated status on Facebook.Julie Im headed to Panama with the family for a week. My parents moved there last year. Should be fun!
5:59amPosted a tweet on Twitter.Is headed to Panama with her family. My parents moved there last year and we will be exploring the rain forest for a week! Avail via online.
8:24amPosted 4 tweets on Twitter. (Show Details) False alarm. Was bumped for the financial hearings..:( At O'Casey's in NY hosting a book party for Ad Asylum by Dan Wald..hysterical parody of ad agency biz! @shanmorris all good. How r u??
1:23amUpdated status on Facebook.Julie On Fox Business News today at 11:30 est to talk about what big banks need to do to market themselves given the Obama demand to repay TARP.
8:25amUpdated status on Facebook.Julie I need to design or have designed, new biz cards. Anyone out there do that? Want them to be really creative and different. Shoot me suggestions please:).
2:02amPosted a tweet on Twitter.Of to NY Monday to the NRF conference and meetings with clients, Also on Fox Business News Wednesday morning at 11:15am est.
Yesterday
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12:11pmPosted 2 tweets on Twitter. (Show Details)
- LOVED the VW punch buggie ad but really did not think the Kia sock monkey ad delivered, though it had potential.
February 4th
1:34amUpdated status on Facebook.Julie Anyone know swim instructors in the Cleveland are for a friend of mine??February 3rd
6:48amPosted a tweet on Twitter.@ckrohn1 @jowyang thanks for the shout out!!February 2nd
1:50pmPosted a tweet on Twitter.Im now a blogger on AOL Autos - called Slash Marketing. Please read and comment. Here is a link: http://marketing.autos.aol.com/
5:48amUpdated status on Facebook.Julie Headed to Scottsdale AZ to keynote at the IPA conference!January 27th
6:52amPosted a tweet on Twitter.I will be on Fox Biz tomorrow talking about how Toyota's halting of production of 8 lines will help or hurt GM and Ford...comments welcome!
6:49amUpdated status on Facebook.Julie Im on Fox Biz tomorrow talking about how Toyota's halting of production of 8 lines will help or hurt GM and Ford...comments welcome!January 24th
11:45amUpdated status on Facebook.Julie Im back from Panama and headed to NYC for meetings with clients, agencies and prospective clients. On Fox Biz News on Thursday morning.
11:43amPosted a tweet on Twitter.is back from Panama and on her way to NY. Meeting with a few great agencies and some clients as well. On Fox Biz on Thursday morning too.January 15th
7:52amUpdated status on Facebook.Julie Im headed to Panama with the family for a week. My parents moved there last year. Should be fun!
5:59amPosted a tweet on Twitter.Is headed to Panama with her family. My parents moved there last year and we will be exploring the rain forest for a week! Avail via online.January 13th
8:24amPosted 4 tweets on Twitter. (Show Details)
1:23amUpdated status on Facebook.Julie On Fox Business News today at 11:30 est to talk about what big banks need to do to market themselves given the Obama demand to repay TARP.January 10th
8:25amUpdated status on Facebook.Julie I need to design or have designed, new biz cards. Anyone out there do that? Want them to be really creative and different. Shoot me suggestions please:).January 9th
2:02amPosted a tweet on Twitter.Of to NY Monday to the NRF conference and meetings with clients, Also on Fox Business News Wednesday morning at 11:15am est.
Some Revolutionary Ideas For Toyota To Right Itself
Posted by Julie in Featured Articles on February 2, 2010 | No CommentsOver the past week I have been asked numerous times about my thoughts on Toyota and its recall woes. This past Thursday, I spoke live with Brian Sullivan and Dagen McDowell on Fox Business News on this topic as well. There is no shortage of opinion and while I am not a fan of Monday morning quarterbacking, I do think that there are steps that should be taken to mitigate the damage.
Click to read the full post
I am live on AOL Autos
Posted by Julie in Featured Articles on February 1, 2010 | No Comments
I have been asked to write for AOL Autos as a blog contributor. The section is called Slash Marketing by Julie Roehm. I write at least once a week and will keep this link up on my homepage here so that you can easily connect to it and comment. This week I have an entry on Chevy dropping its tagline as well as an entry on what to expect from the autos in the Superbowl. Feel free to comment either here or there. I hope you enjoy!
Cadillac’s Identity Crisis: When Branding Won’t Die
Posted by DavidD in Featured Articles on December 3, 2009 | No CommentsNo one can dispute the power of the Cadillac brand. Its identity is so strong that it lingers in our cultural consciousness — and that’s precisely the problem.
First, Cadillac couldn’t shake the decades-old association with drivers “between the age of 80 and deceased,” as former Chrysler CEO Lee Iacocca said. Then a half a dozen years ago, the brand acquired new status among the hip-hop crowd, which enthroned the $60,000 Cadillac Escalade as the ride of choice.
It’s not that General Motors hasn’t been trying to change Cadillac’s image and broaden the cars’ appeal. The embattled...
Black Friday/Cyber Monday…Julie Roehm’s favorite apps for getting the best deal!
Posted by Julie in Featured Articles on December 3, 2009 | 1 CommentInstead of commenting on the retail sectors ups and downs for this past weekend (looks like shopping was up but basket size was down), I thought I would write about my favorite apps for the holiday shopping season.
I spent about two hours online last night searching for gifts for the kids on my Christmas list and did manage to find some great deals. But now that the deals have expired and I still have some shopping to do, I am tapping, literally, into some retail apps to help me find the best deals.
*RedLaser*: I like this one a lot. I was at Target this morning and scanned a toy with my...
Q+A with Me on Media Post
Posted by DavidD in Featured Articles, Interviews on October 1, 2009 | 1 CommentWhat changes are coming?
Roehm: With the further development of video on demand, IPTV, mobile, and many other emerging media opportunities, we have seen several “bad” user experiences. All too often, the focus is on “if we build it they will come” or “technology for the sake of technology.” Finally, we are seeing more and more content distribution companies match the channel and devices to the message or content; thus, creating a positive user experience.
However, we need to keep in mind that sometimes everyone just wants to sloth on the sofa and not have to “work” to consume media...
The Negatives of a Positive Outlook According to Julie Roehm
Posted by Julie in Uncategorized on September 14, 2009 | 4 CommentsI am going to be attending the iMedia conference in October in Nevada and plan to host a round table where I would like to discuss the fact that the digital spend of advertisers continues to either stay flat or grow very little while the consumers usage of digital mediums grows and is WELL beyond the 5% digital budget allocation. My point is that we go to these conferences and here the positive spin on this and I think it is time we speak more frankly about what the hell is going on! When I was at Chrysler, we had our digital budgets near 10% and that was 5 years ago. (see http://adage.com/article?article_id=105108)...
School Supplies for a Penny
Posted by Julie Roehm in Video on August 31, 2009 | No CommentsFox Business interview
Watch the latest business video at FOXBusiness.com
What Is Broadband? Seriously!
Posted by Julie Roehm in Featured Articles on August 23, 2009 | No CommentsLast week, Shelly Palmer wrote an article regarding the definition of broadband and some of the issues facing us as a nation as our government seeks to make new laws that will have an impact on our future for a very long time.
I’d love to hear your thoughts on this article.
Last week, Shelly Palmer wrote an article regarding the definition of broadband and some of the issues facing us as a nation as our government seeks to make new laws that will have an impact on our future for a very long time.
I’d love to hear your thoughts on this article.
Over the next few weeks, the FCC is going...
Is Smart Money Betting on GM?
Posted by Julie Roehm in Interviews on July 28, 2009 | No CommentsInterview with Jane Genova:
THE NEW YORK TIMES puts the question out there: Can GM make it back? I would reframe the issue as: What kinds of odds are the smart-money folks giving to a GM reset?
To answer this question, I caught up with Julie Roehm who has down cold the auto industry. Roehm is a marketing guru known for creativity and the know-how/courage to implement ideas. She was able to do just that in the car world of Detroit, both at Ford and Chrysler. Among her homeruns was making the Ford Focus cool. Currently, she travels the globe doing marketing for a range of industries.
Here...
Corporations cannot live in a bubble!
Posted by Julie Roehm in Views on July 14, 2009 | 1 CommentToday Ad Age posted an article based on an interview with Bob Lutz. When I read the comments, it was clear the 99% of the respondents were very critical of the interview. My take is that Bob understands that a wholesale shift has to be made. He understands obviously that he is retiring later this year and so is likely to be thinking about setting tone and leadership that will outlast his tenure. Given all that I know of Mr. Lutz he has every intention of shaking it up and has the attitude and experience to make good on that promise. My personal wish for him would be to start with thinking (and...
